Showing posts with label Outreach. Show all posts
Showing posts with label Outreach. Show all posts

Wednesday, January 7, 2015

Musings from Annual Reports

As much as I am a proponent of open communication, and encourage feedback of all types from everyone on staff at any of the six cluster libraries, I don't always feel like I know the true thoughts about how "things" are going.  In preparing my own Annual Report, I read through each of the library's report multiple times, and in some cases, got an insight into the managers' assessment of this great experiment.

Without identifying the library, or the manager, and without editing the relevant comments, here is what has been reported.

Under "Reports on Goals for FY14"


  • The North Philadelphia Neighborhood Libraries Cluster started officially in October 2013.  We have experienced greater collaboration and collegiality as a result of monthly training meetings and regular staff sharing.  The quarterly Community Council meetings with community partners and other nonprofit agencies has been very useful and has led to collaboration and sharing resources including staff, program ideas and outreach and networking opportunities.

  • Cluster changes.  Our goal was to be part of a successful implementation of the Free Library's new cluster model.  The cluster is now a year old.  Among the benefits the cluster model has brought us are closer working relationships staff at our sister libraries.  Now when we telephone one of the other cluster libraries the person at the other end is a comrade, not an anonymous voice.  Staff is more willing to help cover staff shortages at other cluster libraries.  They are comfortable because they know the staff, and since they've been to all the cluster libraries for monthly meetings, they know the buildings, and they have their SEPTA route or parking issues worked out.  We have made some useful community contacts at our cluster community meetings.  One of the most helpful to me was meeting a representative from the SEPTA transit police, who has been sending his officers to my library to check on drug activity in the park and to sign our police log book.
Under "Statistical information"
  • Registrations increased from 2,556 in FY 2013 to 2,703 in FY 2014.  Branch librarians speculate that the North Philadelphia Neighborhood Libraries Cluster policy for requiring a library card to use a PC contributed to this increase.  The new policy, which was put into effect in March of 2014, also allowed for computer use only cards.  The ID requirements for the computer use cards were not as stringent as those for acquiring a regular library card.  These factors likely led to the higher number of library cards issued in FY 2014.
Under "Problems encountered" is further comment on the computer use cards.  (I recognize that the reference to fines being a barrier to receiving a card was not officially true, but it is one that many library staff believe to be true.)
  • We used to have a constant stream of the same patrons wanting guest passes to use the computers day after day.  These were mostly people who couldn't get a library card because of accumulated fines and lost item charges.  Others consistently "forgot" to bring their cards every time they came.  Others were using the guest pass system dishonestly to get around the one computer turn per day PCReservation limits.  As a cluster, we decided to issue computer use only cards to people who owe money.  We also decided to strictly limit guest passes to patrons with out of state identification.  This has been a positive change.  We no longer have to deal with the same people day after day.  Patrons have learned to be responsible about bringing their cards.  Patrons who ow fines are glad to be able to use computers without having to plead for a guest pass.
Finally under the "Plans for FY15"
  • Research into child development has shown that too much screen time for young children is not productive.  We plan to increase the number of manipulative activities in the children's room to lure children away from screens.  This will include more puzzles, busy boxes, blocks and other quiet toys.  The challenge is to choose toys that are library friendly - not too noisy, not too many pieces to lose, and nothing that will add too much to the cleanup tasks of the guard.  This is a goal of our library, as well as our cluster.

Monday, April 7, 2014

What do you do, and how can we help?

I am still being asked how the work we are doing is different from what library service areas have always done in the past.  Recently, I came across a couple of quotations in my notes from the Harwood Institute training, and realized they describe the situation perfectly.

If you take the first quote, "Here is what we have, and how would you like to use it?" and put it at one end of a continuum, you have, in varying degrees, a fairly typical  description of what libraries have been saying to schools, day care centers, senior centers, and other organizations for a long time.  We do outreach, and do book talks and speak about databases and ebooks and all of the other wonderful resources they could have access to either in the buildings, or electronically.  There is NOTHING WRONG WITH THAT! It's our message.

On the other end of the continuum, is the second quote.  "What do you do, and how can we help?"  It's a much different message.  It sums up what embedded librarianship is.  Embedded librarianship, according to many is the way of the future.

In the work of the cluster, we have been moving, albeit slowly, from the first quote towards the second.  It is less about "come see us" and more about let us come to you (either literally or figuratively).

We are actively involved with the North Philadelphia Community Science Network with the Franklin Institute and other local organization. And, we are in the process of building a collaborative working relationship with Temple University Libraries.  Relationships with a number of other community organizations are being strengthened or formed.  All of this in addition with our traditional relationships with schools, etc.

It is subtle, but it is a change.

Tuesday, March 18, 2014

Impressions of the Cluster from within

Last week I was working on a proposal to present at a conference, and sent an email to all the cluster librarians asking for insights.  It didn't matter if it was a word, a sentence, or a paragraph.  In response I received the following very thoughtful and insightful response from the librarian at Widener Library, Christina.  It needs no other explanation.

Team Building-  I think that the monthly staff meetings encourage team building on across our individual branches and the cluster. In these meetings, I often find myself talking to a librarian sitting nearby. These starter conversations usually lead to a good idea about cross branch programming and resources for our communities. Once the fire is lit, we can flesh out the details electronically via email. For example, Chera, Mieka and I were discussing that the kindergarten registration programs are great for the cluster. We agreed that a program was needed for 7th graders to decide on their high school choice. Chera did the leg work to contact a representative from a local organization. I believe he attended the last cluster meeting and that we intend to each host a workshop at our respective branches (MPS, LMB and WID). Also, the cluster meetings bring together employees of job classes within the cluster and allow an open forum for discussion of policies and procedures. The meetings also serve to ensure that all branches within the cluster are offering consistent, excellent service to our communities.

Community Collaboration- There are always organizations who’d like to collaborate with us. Often, budget is the greatest barrier. Many of our local organizations are non-profits and have limited resources. Many, if not all, of our cluster branches do not have Friends’ Groups to fund supplementary programming and supplies. We rely heavily on grassroots money from the sale of flash drives/Books-To-Go/donations and TOPSS programming, which is given to us based on either a first come first serve model or a geographic model. A steady funding stream through the cluster via fundraising/targeted grant writing will allow us to bring free, innovative programming to our communities that they do not have access to currently. Another barrier is technological devices. STEM programming often requires the host site to provide the tech needed for the program. Some of our branches have labs, iPads and smartboards. However, I’d like to see a laptop cart for the cluster which will allow each branch to host a variety of STEM workshops including computer coding, video game coding, forensic science and architecture.

Shifting Duties and Responsibilities- I don’t see a shift in my job duties, per se. I have always tried to maintain a balance between reference, outreach and programming. However, juggling three duties can sometimes mean that one is falling through the cracks. The cluster model helps me plan accordingly both individually and collaboratively.  In order to balance the workload of the duties and responsibilities, my supervisor and I have weekly meetings during which we discuss outreach/programs/staffing/meetings/anything that is relevant to the daily operation of the branch. We try to ensure that at least one of us is in the building while the other is conducting  outreach into the community. We have created a list of targeted groups that we’d like to connect with in our zip code and will begin to do in the near future. This list includes seniors, children with learning disabilities, mental health organizations, new moms, 55+ job seekers, and incarcerated individuals among others.


Thursday, January 23, 2014

Outreach in the North Philadelphia Neighborhood Libraries

Contrary to popular belief, librarians do not sit at their desks all day. Along with our various job duties (computer assistant, information retriever, social worker, therapist, mediator, etc.), we are tasked with going out into our communities. Outreach allows us to promote programs/services offered by the Free Library to new audiences and connect our existing patrons to community resources. A majority of our outreach takes place in our neighborhood schools; we supplement teaching curricula with story times, project assistance, information literacy, book talks and more. Furthermore, we also conduct outreach in non-academic settings, including churches, non-profits, businesses and other community organizations. Although we face several obstacles (inadequate staffing, building issues, limited financial resources), we are an impassioned group of librarians seeking to create partnerships and serve as the bridge between our community and our neighborhood organizations.

At the Widener Neighborhood Library, several ongoing programs are a direct result of extensive outreach. Our weekly GED class, which will begin again in February, came about after the instructor picked up a branch business card at an outreach event. Quarterly business programs from Temple University’s Small Business Development Center began I stopped by their office and asked if they present offsite workshops. Our Children's Librarian conducts weekly storytimes that have grown exponentially due to her persistent visits to each daycare provider in our area. Even our patrons assist us with spreading library information throughout the community by sharing our flyers. Attending community meetings also benefitted outreach efforts tremendously because we are able to connect with new individuals/groups, such as the 22nd Police District and Philly 311.

The Kensington Neighborhood Library provides extensive outreach to its community through El Centro High School and the East Kensington Neighborhood Association. Interns from El Centro completed projects at the branch and invited the Adult Librarian to their final presentations. The East Kensington Neighborhood Association provided an opportunity to share the library’s events and network with other organizations. The librarians also identified a local Vietnamese population and are in the process of coordinating outreach events for these individuals.

Lillian Marrero Neighborhood Library works closely with Congreso, especially around adult education issues, and its PANAM Charter School. Ms. Diana Garcia, the assistant principal, invited the adult and children’s librarian to visit the school, have a tour and participate in the Literary Parade on October 31. Since that event, they have received over 300 library card applications from the PANAM students and scheduled visits to the library with each of the classes. The Teen Librarian is currently hosting college prep every Monday from 1/6/2014 thru 2/24/2014 from 4:00 to 5:30pm. She also made contact with organizations such as BUSCA, Temple and I-LEAD by attending a network session sponsored by PCPR, after attending an introductory outreach session with a fellow librarian.

These examples mentioned represent a small percentage of the awesome outreach provided by the North Philadelphia Neighborhood Libraries. We look forward continuing outreach and creating new partnerships within our communities.

-Christina P. (Adult/Teen Librarian at the Widener Neighborhood Library)